September 23, 2010, Weekly editorial

Spend $25 in town Saturday, the 25th!

By Linda Toscano   Thu, Sep 23, 2010

How creative can you be?

It’s a movement that is picking up speed across the state, from Western New York to the Hamptons. Sponsored by the New York Press Association and the New York Conference of Mayors, its premise is simple: If we all spend $25 in our hometowns this Saturday, September 25, sales tax coffers should see a jump, and we will be keeping our money in the local economy.  

So how to do it was the wailing on some blogs statewide.

“There’s no grocery store here,” some consumers whined. And some businesses pointed out they have nothing for sale for $25.  

Well, for those who are getting into it, where there’s a will, there’s a way. Some businesses are offering $25 off or 25%-off sales to get into the spirit of urging people to think local first when making their purchasing decisions.  

One lady carefully planned out her day to get the most for her $25, when a promotion like this was held recently. She went to get her nails done, stopped in at a local cafe for a coffee and a copy of the newspaper, and bought a card and a stamp to send to a loved one.  

This inspired us to add a few more suggestions.   

How about picking up some fall mums and some bulbs to plant for next Spring, to help beautify our town as well?  

Get your shoes repaired instead of springing for new ones, and get the tailor at the cleaners to take in your pants instead of throwing them out.  

What about making an actual date for a long walk alone with your spouse and let a local teen earn some babysitting money?   Go to a fair with the kids and help support your community by having fun together as a family. You’ll probably see a lot of friends there too.  

There are plenty of local restaurants you could try, often spending less than at a fast food drive-through.   If you still can’t find an idea that suits you, why not just stroll down a shopping street? You might be surprised to find stores you never noticed before. And if you see any empty storefronts, try to imagine which store you wish was there and contact the chamber of commerce with your idea.  

Remember, we’re all it it together. Local businesses help shoulder the tax burden, and help fund sports and other local organizations. Don’t leave them watching as you drive by on your way to the mall.  Instead, save time, gas and money by thinking local first.

By Linda Toscano

Linda Toscano, publisher of L&M Publications, is also an award winning writer recognized on both the national and local levels.

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